Built for Fitness & Gym Operators

Your front desk is your sales floor.
Can you hear what's happening?

We've scored over 2 million calls across 200+ gym locations. Here's what we found: most front desk staff never mention the promotion, rarely try to book a tour, and say "okay, bye" when a prospect says "I'll think about it." You can't fix what you can't see.

See Your Calls Scored Free 10-call audit — no software, no commitment

Same Gym. Same Day. Two Very Different Calls.

This is what we see across hundreds of gym locations. Same training manual, same pricing, same promotions — but wildly different outcomes depending on who picks up the phone.

38
Location: Downtown Tuesday, 2:14 PM
Staff "Hello?"
Caller "Hi, how much is a gym membership?"
Staff "It depends. Our basic is $29 a month."
Caller "Ok, I'll think about it."
Staff "Sounds good, bye!"
No gym name No tour offered No promotion No save attempt
Prospect lost.
94
Location: Eastside Tuesday, 3:41 PM
Staff "Thanks for calling Eastside Fitness, this is Jordan!"
Caller "Hi, how much is a membership?"
Staff "Great question! We have a few options. Right now we're running a $0 enrollment special — can I book you a tour to check it out? I have 4 PM today or 10 AM tomorrow."
Caller "Tomorrow works!"
Named the gym Tour booked Promotion mentioned Specific times
Tour booked. Likely member.

Without call scoring, you'd never know the difference. Both staff would tell you "it was a good day."

Six Things That Make or Break a Membership Call

100%

Greeting

Did they answer warmly, use the gym's name, and make the caller feel welcome?

95%

Tour Booking

Did they invite the caller in? Offer specific times? The goal is a visit.

72%

Pricing

Did they present options clearly and mention current promotions?

40%

Upsell

Did they mention premium, personal training, or add-ons? One sentence = $50/month more.

65%

Objections

"I'll think about it" — did they respond, or just say goodbye?

45%

Retention

When a member calls to cancel, did staff try to save them? Every save = $500+ annual.

These scores are real averages from the first month of scoring at a multi-location franchise. After 3 months of coaching from the data, upsell scores improved 2x.

One Dashboard. Every Location. No Guessing.

See which locations are converting calls to tours, which are losing prospects, and exactly why — all from one screen.

Location Calls Avg Score Tour Rate Trend
Eastside Fitness 247 91 64% ↑ 12%
North Park 183 78 41% ↑ 5%
Downtown 312 52 18% ↓ 3%
Westfield 156 87 58% ↑ 8%

Downtown gets the most calls but converts the fewest to tours. Without this data, you'd think they were your busiest — not your weakest.

200+ Gym locations scored
2M+ Fitness calls analyzed
100% Call coverage per location
30 sec Per call scored

Send Us 10 Calls From Your Gym. We'll Score Them Free.

Want to see how your front desk actually handles membership inquiries? Send us 10 recorded calls. We'll score them against fitness-specific criteria and show you what's happening — and what's being missed.

Get Your Free Call Audit
10 calls scored on fitness-specific criteria
Tour booking rate, upsell attempts, greeting quality
Coaching insights your managers can use tomorrow
No software, no commitment, no credit card

From Gym Operators Like You

Do you integrate with Mindbody or ClubReady?

We integrate with your phone system, not your gym management software. If your phones run through any standard system — RingCentral, Twilio, VoIP, or even a landline with call recording — we connect to it. We handle the setup.

Can I see all my locations on one dashboard?

That's the whole point. One dashboard, every location. Compare scores, identify your best and worst performers, and see exactly which locations need coaching — and on what.

Do we have to set anything up?

No. We handle everything — phone system connection, scoring criteria, calibration, dashboard setup. Your front desk staff don't even know it's running. You just log in and read the results.

How quickly can we go live?

Most multi-location gyms are fully live within two weeks. We've onboarded 200+ locations — we know how to move fast without disrupting your operations.

Don't Take Our Word for It. Hear It Yourself.

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See it in action

Watch a live demo of our AI voice agents handling real calls.

15-minute personalized demo
Custom use case walkthrough
Pricing and ROI discussion